"The depth of technology and the breadth of marketing together build the value and influence of the brand."

On January 11, the 2022 annual marketing meeting of Tianjushi Group was successfully held in the Yue Zongli conference room of Tianjushi headquarters. 30 people including members of the board of directors and marketing leaders of various business units attended the meeting. The participants summarized and reflected on the marketing work in 2021, and put forward constructive comments on the marketing model and marketing approach in 2022; at the same time, the annual meeting announced the 2021 Orange List of Tianjushi Group (annual marketing dragon and tiger list), Appreciate the employees who have made outstanding contributions to marketing efforts in 2021.

This annual marketing meeting was presided over by Liu Jintao, vice chairman of Tianjushi Group. He said that in 2021, Tianjushi Group's marketing work will be more closely integrated with the market; at the same time, through the marketing list, we can see what we have done A series of marketing actions have produced positive results. There are not only the efforts of the core and senior management, but also the contributions made by many middle-level and even grass-roots employees that go beyond their job responsibilities. Then, he compared the marketing situation at the beginning of 2021 with that at the beginning of 2022, and pointed out problems such as the unbalanced development of various business segments. It is hoped that in 2022, we will continue to attract new projects and new partners by increasing marketing efforts, so that the brand value of Tianjushi Group will be improved step by step.

Vice Chairman Liu Song analyzed the marketing work from the perspective of customer service and project organization. He said that doing a good job in projects under construction is the best market development, and maintaining good customer service is the advantage and characteristic of the times. In terms of organization, we should improve the efficiency of standardized processes and project organization to adapt to the rapid changes in the market.

At the annual meeting, the participating members organically combined marketing and work goals, reflected on themselves, made plans and established directions, and contributed their wisdom and ideas to the new marketing work of Tianjushi in 2022.

For marketing methods, you can choose precise marketing and precise decision-making. First, you must explore new markets to understand the advantages of competitors and the trend of market prices. At the same time, in the process of the project, learn to "distinguish between love and hate" and do things without stickiness. Finally, it is necessary to pay attention to the systematic arrangement of the bidding documents and the materials in the bidding process to improve the bidding efficiency.

Marketing is the golden key to everything

At the end of the annual meeting, Chairman Liu Xiuzhong explained the underlying logic of marketing from five aspects:

First, "Decision is the allocation of company resources". All decision-makers in the management must have a sense of responsibility, because every word and statement is closely related to business data.

Second, "behind the brand is the category". Each division is the main body of Tianjushi in the market. Without the support of excellent categories such as the Biomedical Division, the Chemical Medicine Division, the Automatic Control Division, and the Chen Ping Laboratory, there would be no Tianjushi brand. Likewise, only when each category continues to improve itself can the brand be fed back to each business unit.

Third, "marketing is the golden key to solve all problems". At this stage, marketing is "1" and technology is "0" at the back, so that "1" can be changed to "10", and "10" can be changed to "100". But from a long-term perspective, it must be "1" in technology and "0" in other aspects.

Fourth, "a best company's systematic grid marketing system should be a natural gene, not an acquired gene." Herman Simon, the father of the invisible champion in management, came to a conclusion after investigating more than 2,700 excellent companies. He divided an excellent company into three parts. The first part is the foundation, which is the content of service and innovative ideas; The second part is the roof, which represents brand and market leadership; the middle part is two rows of pillars, one row is the depth of technology, and the other row is the breadth of marketing. A business should have marketing and technology co-existing from day one.

Fifth, "people are the most precious resource among all the marketing resources of 'people, money and things'". Be sure to put the most suitable and excellent people in the most important marketing positions, so that you can do more with less, and your marketing work will continue to rise.

2022 is the final year of Tianjushi's mid-term goal, and it is also a crucial year for Tianjushi to improve its marketing system and optimize its marketing team. We will take the past as the blueprint to create a more prosperous future, and take marketing as the golden key of the enterprise to create the wonderful things that belong to the times.

From November 26th to 27th, the third course of EMBA 2021 class of Tianjushi University officially started. Wu Yafeng, director and president of Tianjushi Group, master of China Europe International Business School, and Chen Ping, director, executive vice president, PhD in business administration at Shanghai Jiaotong University He was the lecturer of the two topics "Innovation and Entrepreneurship" and "Supply Chain Management" respectively, and led the EMBA 2021 students of Tianjushi University to study and discuss.

EPC engineering general contracting is a project organization model vigorously advocated by the state. Its advantage lies in clear responsibilities, reasonable connection between design, procurement, and construction stages, which can shorten the construction period and control the investment. As an early practitioner of the domestic EPC project general contracting model, Tianju always relies on the advantages of technology and talents, and has gradually formed a unique technology-led general contracting model, but how to further improve the management level and promote the enterprise Realizing the second entrepreneurship and building the company into a world-class engineering technology enterprise are issues that should be considered at this stage. The curriculum theory of the two teachers is connected with the practice of business management, followed by good guidance, and carried out in different levels.

Meet customer needs, optimize cost allocation
The scientific management of the supply chain is essential to increase the competitive advantage of enterprises, especially the construction of EPC projects in industrial projects. Due to the wide variety of main equipment and materials, the long order cycle, and the high cost of inventory management, how to use scientific methods to connect owners, technicians, designers, purchasers, construction personnel, and suppliers, and how to use big data and scientific inventory Management to achieve the best efficiency, the shortest lead time, the best price, and the least inventory to enhance the competitiveness of enterprises is essential.

Chen Ping conducted the "Supply Chain Concept, Inventory Management, Supply Contract, Procurement and Outsourcing, Product Design and Supply Chain, Information Value, Customer Value, Pricing, Process Management Informationization and Standardization, Supply Chain Finance, etc. "Chain Management" course. In the inventory management section, Chen Ping explained in detail the two basic models of the economic batch model and the single-period model to explain the inventory problem and the two principles of the lowest inventory cost principle and the maximum profit principle; in the product design section based on the entire supply chain In the middle, Chen Ping vividly explained the balance between inventory and customization and the economic issues of product design and packaging and transportation through the cases of Dell Computer, Panasonic Bicycle, IKEA of Sweden, and Robamate.

Chen Ping discussed with the trainees

After the course explanation, Chen Ping led everyone to analyze the problems and solutions in the supply chain management model of Tian Ju Shi. The trainees actively spoke and discussed about the five parts of Tianjushi's supply chain management: technology management, material management, supplier management, approval process and cycle management, and price fluctuation management. Miao Zhengxu, general manager of the Procurement and Control Center of Tianjushi, said in the discussion session of "Methods to Reduce Procurement Costs" that "Centralized procurement is one of the methods for the group to effectively reduce procurement costs at this stage", but "how to maximize integration is a The problem is that the construction period of various materials is different, and the construction site is also different, and the difference is large." Peng Xiaohui, a student of the EMBA 2021 class of Tianjushi University and deputy general manager of Tianjushi's automatic control division, believes that "accelerating the development of information technology and implementing a more precise dynamic inventory management model may solve this problem to a certain extent."

A company that does not innovate has no future, and the more difficult it is to innovate, the greater the value of innovation. But innovation is not blind, let alone easy. For companies at different stages of development, the focus and difficulty of innovation are not the same. Wu Yafeng brought a wonderful "Innovation and Entrepreneurship" course to the 2021 EMBA students. The course combines the three stages of industry evolution and enterprise development and analyzes the three stages of innovation such as technological innovation, management innovation and service innovation. Wu Yafeng pointed out that the development stage of an enterprise must match the development stage of the industry, so that the enterprise can survive and survive better. For example, in different development stages of an enterprise, the focus of the enterprise's attention is also different. For start-ups, R&D and technical internship are the most important. Only good technology and products can drive the development of the company; for companies that have developed to a certain level, increasing business volume and large-scale growth are the keys; for large companies, how to achieve the right Agile response to markets and policies is the key. The content of the course explains profound theories in simple language, inspires wisdom, and is thought-provoking.

                                                                       Wu Yafeng shares innovative cases with students

In the case discussion session, combined with the "51.com" and "Apple" cases shared by Wu Yafeng, the trainees explored the "Second Entrepreneurship Model of the Business Unit" together. Song Xiaohui, a student of the EMBA 2021 class of Tianju University, vice president of the group, and chairman of the biomedical business unit, believes that “the group is now in the development stage of'from 1 to N'. How to use'exponential thinking' to achieve'compound interest growth' is our core Logic, and at the same time, on the basis of mainstream business, we must adopt the'business department development' model to refine more business segments and achieve lean transformation of the enterprise."

Recently, the desulfurizer waste heat power generation project of a mining company in Shanxi undertaken by the Metallurgical Division of Tianjushi Group achieved a successful grid connection. The project is an EPC general contracting project independently designed and implemented by Tianzhishi. It uses the waste heat of the suspended kiln to recover waste heat. It is also the first domestic floating kiln waste heat power generation project. Under the conditions of continuous production, the power generation system was successfully commissioned and put into operation.

Desulfurizer suspension kiln and waste heat boiler

This project and the company’s resource comprehensive utilization of environmentally friendly desulfurizer (quicklime) project are supporting construction, mainly consisting of a 0.7MPa, 260℃ superheated steam 14.8t/h waste heat boiler, a 2.2MW condensing steam waste heat power station, and a 1000m³ The circulating water station and other systems are combined with public and auxiliary facilities, in line with the national policies on energy conservation, emission reduction and low carbon emissions. The operation mode of the power station is grid-connected and not connected to the Internet, that is, the electricity generated is completely used by the user. This not only alleviates the current contradiction between supply and demand in the current enterprise curtailment production, but also improves the safety and reliability of production electricity.

In terms of energy saving, the self-consumption rate of the project is 13.8%, the annual external power supply is 1360.8×104kW.h, and the annual saving of standard coal is 5630t. In terms of environmental protection, the annual reduction of CO2 emissions by 14750t, SO2 emissions by 47.86t, NO emissions by 41.66t, no new pollutants discharged; no waste residue; wastewater discharge meets the requirements of the first-level standard of "Integrated Wastewater Discharge Standard" (GB8978-1996), equipment Cooling wastewater and boiler fixed discharge steam and water can all be recycled, which meets the requirements of low-carbon smelting under the situation of carbon peak and carbon neutrality.

Turbine

At present, there are few enterprises or projects that adopt waste heat power generation technology in domestic white ash production line. This project is the first domestic lime suspension kiln to use waste heat power generation project. The project independently designed and implemented by the Metallurgical Division of Tianjushi Group has achieved "one-time grid connection". "Successful and stable operation", the technology used in the project has also increased the utilization rate of heat energy. The successful implementation of the project is not only of great significance to the company's optimization of resource allocation and sustainable development, but also of important strategic significance to the construction of white ash suspension kilns and even new dry-process cement production lines supporting low-temperature waste heat power generation products.

More than that, as a one-stop service provider for metallurgical engineering, Tianjushi Group actively fulfills the mission of carbon peaking and carbon neutralization. It also has low-carbon pellet roasting technology, grate waste heat recovery, and oxygen-enriched coal injection. A number of patented technologies in the pelletizing industry have continuously refined the pellet production methods, promoted the development of the pellet industry, improved the grade of blast furnace entry, reduced coke consumption, and saved energy consumption. In the future, Tianjushi Group will continue to explore low-carbon sustainable development of the steel industry through technological innovation.

In August of this year, Tianjushi Group and CB Consultancy AG launched a strategic cooperation to jointly build an international biomedical project consulting, design, and construction team, making English gradually an indispensable tool for communication. In order to further improve the employees’ oral and professional English skills, the Talent Development Center of Tianjushi specially invited the domestic senior English translation expert Liang Jie (Monica) to provide two tailor-made programs for the marketing and design personnel of Tianjushi Group’s biomedical engineering. Months of international bioengineering English training camp.

On November 26th and 27th, with the English song "Hello", the International Bioengineering English Special Training Camp was successfully opened in the 2416 training room of Tianjushi headquarters. A total of more than 40 employees from Tianjushi Group participated in the training.

Warm up

Message from the opening of the camp-a language but a bridge

Before the official opening of the camp, Zhou Lanxia, ​​the deputy general manager of the Biomedicine Division of Tianjushi Group and the general manager of the biomedical engineering design company, made a speech at the opening of the camp. She said that the Tianjushi Biomedical team is an international team, and the customers it serves are also internationalized. Therefore, it is very necessary to strengthen English learning. I hope that through this special training camp, everyone's professional English skills and oral communication skills will be further improved, so as to better serve international customers.

The time of learning and enlightenment-breaking through obstacles with enthusiasm

Follow the temptation and teach students in accordance with their aptitude. In the two-day course, Monica first started with how to learn English effectively, and led everyone to learn English well in terms of vocabulary, phonetic symbols, etc., so that everyone has a systematic understanding of how to learn English, and then through daily language exercises and Chinese and English cut formulas. Wait for the method to break the students' worries about English learning and encourage everyone to dare to speak out. Finally, in order to understand the level and ability of each student in English, Monica conducted a one-on-one English test on the students through the four aspects of English-Chinese translation, Chinese-English translation, English listening, and English expression. Sexually put forward different suggestions on English learning for everyone.

  Students take English test                 

Monica communicates with students one-on-one

Einstein once said, "Love is the best teacher." After two days of study, the students all said that they had improved their initiative in English learning. At the same time, they found that language learning is not without rules. Passionate and daring to speak up, the progress in language will surely become increasingly significant.

Language has always been an important tool for understanding various cultures and feeling the charm of various countries. Tianjushi Group launches international bioengineering English training camp not only to broaden business communication, but also to open up a new path for everyone to understand different cultures and master language skills. I believe that in the current globalization process, Tianjushi will always adhere to the core value of "creating value for customers and creating value for employees", so that more high-quality projects can meet the world.

Group photo of students from the Tianjushi Biomedical Engineering English Special Training Camp with Teacher Monica

【Introduction of Lecturer】

Liang Jie (Monica), graduated from Beijing Foreign Studies University in 2007, majoring in English, and has long been committed to English translation in the pharmaceutical industry. He is good at interpretation and translation of FAT, SAT, IOQ, trial operation and process technology of vaccine production equipment, as well as consulting and design of biomedical projects. In recent years, he has mainly participated in the translation of WHO pre-certified documents and interpretation of WHO on-site inspections by Hualan Biology, Beijing Institute of Biological Products, Changchun Institute of Biological Products and other units.

"Compared with discovering a great business model, it is more exciting and expectant to have a good relationship with entrepreneurs and entrepreneurs who have a great view of the landscape."

—— "Value" Zhang Lei

Recently, Tianjushi Group successfully won the bid for the Phase III 1PQ expansion project of BeiGene (Guangzhou) Biopharmaceutical Co., Ltd. The project mainly includes the electromechanical purification project of the QC workshop and the installation of the HVAC system of the elevated warehouse. After more than two months of serious organization and multiple exchanges, the Tianjushi Group technical team stood out from many bidders with a rigorous working attitude, detailed BIM space management optimization plan and professional verification document system, and finally successfully won the bid.

Work together again to shape value

The cooperation between Tianjushi and BeiGene this time is actually a second joint effort. As early as May and August this year, Tianjushi has already cooperated with BeiGene in the field of consulting design and automation, and they have undertaken BeiGene respectively. Shenzhou (Guangzhou) Biopharmaceutical Co., Ltd. Phase IV new plant design project and BeiGene (Guangzhou) Biopharmaceutical Co., Ltd. Phase III project stock solution workshop and BMS&EMS automation project of the biological island project. The winning of the bid this time also reflects BeiGene's full recognition of the professional attitude and technical capabilities of the Tianjushi team.

To the strong side by side to go to the stars

As the “top stream” of domestic biomedicine, BeiGene has only spent eleven years from being a local innovative company to now becoming a biotechnology company in the forefront of China and the world, and as a leader and practicer of the EPC model of medical engineering Xingzhe Tianjushi has also been continuously improving its design and construction capabilities in the pharmaceutical industry during these eleven years.

Since its establishment in 1998, Tianjushi Group has fully entered the EPC general contracting industry in 2010. During the development of the pharmaceutical industry, it has gradually formed a technology-led general contracting model and successfully ranked among the national survey and design enterprises in general contracting. The list has served more than 50 "top 100 pharmaceutical industry" corporate customers, and built more than a thousand industry-quality projects across the country. In the direction of biomedicine, in addition to cooperating with BeiGene, Tianjushi has also carried out extensive cooperation with many well-known biopharmaceutical companies such as Junshi Bio, Shanghai Pharmaceutical Kangsino, Si Microbiology, WuXi Biotech and other well-known biomedical companies.

"Being an affordable anticancer drug for Chinese people" is the ultimate ideal of domestic pharmaceutical companies including BeiGene. To provide more complete and accurate plant facilities for the majority of pharmaceutical companies, and to exceed customer expectations is the lasting goal and belief of Tianjushi Group rooted in the pharmaceutical industry. This time, Tianjushi once again joined hands with BeiGene, and I believe it will create another outstanding case of biomedical projects for the industry.

About BeiGene

BeiGene is a global, commercial-stage, R&D-based biotechnology company, focusing on the research and development of molecular targeting and immuno-oncology therapies.

It was founded in Beijing in 2010 and landed on Nasdaq in February 2016, becoming the first Chinese innovative biopharmaceutical company to go public in the United States. It was listed in Hong Kong in August 2018. On November 16, 2021, the China Securities Regulatory Commission also issued an announcement stating that it agreed to register BeiGene’s initial public offering on the Science and Technology Innovation Board. This move marked the official countdown to BeiGene’s landing in the domestic A-share market, and it also meant the world’s first Biotechnology companies listed on the Nasdaq, Hong Kong Stock Exchange and Shanghai Stock Exchange will soon be born. At the same time, BeiGene has reached strategic cooperation with a number of multinational pharmaceutical giants and biotechnology innovation companies, setting precedents in the industry repeatedly.